O4: Online non-formal education training for youth workers “Eco-SE E-training”

This Eco-SE e-training aims to motivate and prepare youth workers to promote an eco-social approach to entrepreneurship among young people. It aims to promote sustainable development and foster a culture of innovation among the younger generation. The e-training program is structured in six e-learning modules delivered over a two-day training period. Each module is carefully designed to cover different aspects of eco-social entrepreneurship, providing in-depth knowledge and practical skills. The curriculum includes the following topics:

• Introduction to Entrepreneurship: This module aims to introduce youth workers to the basic concepts of entrepreneurship, including the characteristics of successful entrepreneurs, the entrepreneurial mindset, and the process of starting and running a business. As a result, participants – youth workers will have the knowledge and digital tools to educate young people about the different types of entrepreneurships and the key skills needed to succeed. 
• Introduction to Eco-Social Entrepreneurship: This session for youth workers explores the principles of eco-social entrepreneurship, focusing on businesses that aim to address social and environmental issues. As a result, youth workers will understand the eco-social concept in business and know how to introduce young people to businesses that are not only profitable, but also make a positive contribution to society and the environment. 
• Sustainability and Social Responsibility: In this module, youth workers will learn about the importance of sustainability and corporate social responsibility (CSR) in business. They will receive knowledge and digital tools to introduce young people to sustainable business practices, ethical decision-making, and how companies can balance profit with positive social and environmental impact. 
• Innovation and Creativity: This session highlights the role of innovation and creativity in entrepreneurship. Youth workers, as participants, will explore techniques for generating creative ideas, developing innovative products and services, and fostering a culture of innovation in their organizations. As result, they will gain knowledge and materials on how to equip young people with creative skills in business. 
• Business Planning and Strategy: This module covers the basics of business planning and strategy development. Youth workers will practice creating business plans, conducting market research, and developing strategic goals and action plans to guide their businesses toward growth and success. As a result, they will have the knowledge, digital tools and materials (e.g. Canvas model) to introduce young people to business planning and strategic approaches at the beginning of this process. 

Marketing and Sales: The final module focuses on effective marketing and sales strategies. Youth workers will learn techniques for understanding customer needs, developing marketing campaigns, using digital marketing tools, and building strong sales techniques to drive business growth. As a result, they will have the basic knowledge and materials to introduce young people to effective marketing and sales planning.

The primary goal of this e-training is to enhance the skills of youth workers and equip them with the necessary tools to inspire and guide young people. By focusing on entrepreneurship, the program ensures that participants are well prepared to support and lead the next generation of eco-social entrepreneurs. This approach not only builds individual skills, but also contributes to the broader goal of creating a more sustainable and innovative future.

Here you can read and download the full e-book with online non-formal education training for youth workers based on “Eco-SE E-training” that aiming to upskilling youth workers in entrepreneurial, digital, and youth working skills: